Data & AI in Film Creation
Big players like Netflix and Amazon are using big data and artificial intelligence (AI) to create perfectly tailored entertainment for its subscribers – and to help us find it. In 2016, 20th Century Fox paired up with IBM Watson and used AI to create ‘the perfect’ movie trailer for sci-fi horror film “Morgan”. And that same year, Benjamin, an AI software agent developed by researchers at NYU, created the short film “Sunspring”. AT&T Foundry’s Future of Entertainment Report from last year concludes that “Algorithms will enable a new world of storytelling”.
The M&E industry has been buzzing with use of big data, artificial intelligence and machine learning, but can movies be improved or even created through science? And if so, how…?
In this double feature, experts from The Fiction Lab and ScriptBook will present concrete and successful use cases demonstrating the use of data and AI in film creation and where these technologies could take us in the future of making movies and cinema.
The Fiction Lab | More Audience
The Fiction Lab is an audience development agency that applies cognitive science to content industries. For 18 years The Fiction Lab has helped talents, producers, broadcasters and distributors to increase the audience and market shares for their entertainment contents: films, formats, video games, trailers etc., by testing and improving the productions ability to e.g. generate deep emotions with the audience and enhance mental identification to situations and characters.
Their work includes major productions such as Titanic, Avatar, Game of Thrones, Assassin’s Creed, House MD, Blake and Mortimer.
ScriptBook | Hard Science. Better Box Office
ScriptBook is on a mission to unify AI with entertainment. As an artificial intelligence company ScriptBook assists film studios, producers, sales agents, distributors and financiers with their greenlighting decisions by providing an algorithmic assessment of a film script’s potential prior to financing, producing and releasing a film. Research shows that about 87% of movie projects actually lose money instead of creating a profit. ScriptBook’s goal is to help profitable films become the rule and no longer the exception.
Presented by Nadira Azermai, Founder and CEO & Michiel Ruelens, Chief Data Scientist