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2024 is a year where everyone, including some of the world’s most known studios and Virtual Production powerhouses are searching for novel, cost-effective, and out of the box hacks to make small scale work even better than yesterday’s big productions. This new world we are stepping into is a world of collaboration, experimentation and new ways to make small hacks into big wins. The 2024 edition of PICTURE THIS took place on 24 September at the Royal Danish Library, and was appropriately titled “Small Hacks, Big Wins” focusing on the state of the industry and its solutions, especially in AI and virtual productions, at the time of global polycrisis.

The 2023 edition of the Nordisk Film Fund signature project, PICTURE THIS 23: 'Change of Everything', which took place on the 4th of October at the National Film School of Denmark, brought together 18 world-leading experts working in film powered by novel technology. Those included extraordinary speakers from some of the world’s most known companies, including Disney Imagineering to Apple, the creators of the hottest AI Academy for Filmmakers – the Curious Refuge, as well as film directors, monetization, and virtual production experts. Through a range of sessions PICTURE THIS focused on how AI and next-generation technology are transforming the industry and fostering creativity throughout the independent film life cycle - financing, packaging, screenwriting, production, and post-production.

The 2022 edition of PICTURE THIS shed light on the impact of Virtual Production on the independent film industry in the Nordics and other small-scale European film ecosystems under the headline ‘Exploring Virtual Production for Europe: From Novelty to Reality’.

The year was fraught with big disruptions hitting the entire value chain, and that called for news questions to be asked. Were these new, high-cost entry and complex technologies finally transforming from novelty to reality? And how could independent creatives, producers, post-production supervisors, and decision-makers harness the power of virtuel production for the benefit of small film countries and industries?