Picture
This 26
Picture
This 26
Picture
This 26
Picture
This 26
Picture
This 26
Picture
This 26
Picture
This 26
Picture
This 26
BEYOND THE (GENERATIVE) HYPE, COPENHAGEN, OCTOBER 21, 2025
If the buzzword for the industry in 2024 was "generative," then after another AI round, the industry is sobering up. This year's PICTURE THIS conference is therefore looking beyond the hype in order to take a pragmatic look into how pioneering creatives, producers, and innovation frontrunners are adapting to this new industry environment beyond the headlines and buzzwords.
Location: The 2026 edition of Picture This will be at The National Film School of Denmark, Theodor Christensens Pl. 1, 1437 Copenhagen K
Date and time: TBA
Registration
Speakers (2025 edition)
Curator & Moderator
STEN-KRISTIAN SALUVEER
Sten-Kristian Saluveer is a European and Asia based film and media innovation strategist, awarded film producer and programmer, public speaker and moderator, mediatainment & technology entrepreneur. He is the Founder of Storytek – a creative technology focused innovation and venture studio, and Strategic Advisor and Head of the innovation track - NEXT - at Marche Du Film of the Festival de Cannes.
About us
PICTURE THIS is a one-day event dedicated to exploring the intersection of storytelling, technology and visions for the future of filmmaking.
In a world of drastic disruptions, bankrupt productions, tsunamis of content and technological advancements, collaboration and knowledge sharing is what makes for a sustainable and resilient film industry. And PICTURE THIS provides industry stakeholders with the toolkit needed to persevere at the time of a global polycrisis.
Initiated and funded by
Collaborators & sponsors
