As the Co-Founder and CEO of Artefacto, Anna Giralt Gris is at the forefront of producing innovative films and pioneering new media ventures, emphasizing cutting-edge AI-driven applications in cinema and educational programs. 

PICTURE THIS: ANNA GIRALT GRIS

Session 1: How independent directors and studios are powering creativity and business with AI & VP

Without doubt AI is the buzzword for the industry 2024 with new tools and AI film competitions popping out like mushrooms after the rain, and different platforms are staking out in competition for better and more photorealistic and lifelike results.

But with sometimes unfathomable seeming toolspace, yet to be solved workflows for professional feature films and television productions, and issues in consistency and quality many still wonder whether the AI craze is still all about hype and less substance.

The first session brings together one of the world's leading AI film directors and educators helming equally behind the physical and AI camera, and one of Europe's leading innovation driven documentary and feature length production houses to explore and demonstrate how AI tools can and cannot be integrated for success in the professional industry here and now. The session thus is a once in lifetime opportunity to hear from pioneers of the AI wave how to maximize and take benefit for AI in the independent industry whether for commercials, feature, documentary or other creative projects.

Anna Giralt Gris is an acclaimed filmmaker, producer and researcher, as well as CEO and co-founder of Artefacto. A center for research, production, and innovation in film and technology based in Barcelona.

She has produced and directed several films and new media projects that have been selected and awarded at big international festivals, including her first documentary feature ‘Robin Bank’ which premiered at CPH:DOX, Thessaloniki Documentary Festival, Màlaga, Ambulante, HOF, among other, and won the Audience Award at DocsBarcelona and best documentary at FIC:CAT. Her documentary ‘44 messages from Catalonia’, was produced by Field of Vision and was included in the DMZ-Doku and the final of the Grierson Awards.

In 2018 she was selected for the IDFA DocLab Academy and in 2019 for the Berlinale Talent Campus.

Anna is also the co-director of the +Rain Film Festival, co-organized by Sónar+D and Pompeu Fabra University.

She coordinates the postgraduate course "Cinema, Algorithms, and Artificial Intelligence" at Autonomous University of Barcelona and is an associate professor at UPF. Her collaborations include work with CCCB, Foto Colectania Foundation, MediaLab Prado, and Sónar+D, among others.

She holds a degree in Audiovisual Communication and a Master in Communication Research from Pompeu Fabra University.

Speakers

Anna Giralt Gris

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