Even though PICTURE THIS is bigger than ever, lean and mean is the new industry norm. Under the headline ‘Small Hacks, Big Wins’ this year’s film tech conference features 12 world-leading speakers, case studies and conversations that all tap into novel, cost-effective and out of the box hacks that improve small-scale work even further. Traits desperately sought after by the world’s biggest studios.

Session 4: How to use AI in film safely, legally & ethically

The European-based film and media innovation strategist, Sten-Kristian Saluveer is an awarded film producer and programmer, public speaker and moderator, mediatainment & technology entrepreneur. He is the Strategic Advisor and Head of the innovation track - NEXT - at Marché du Film of the Festival de Cannes

PICTURE THIS: STEN-KRISTIAN SALUVEER

Since 2020, Sten has served as Advisory Board member for the Future Hubs of the Flemish Public Broadcaster VRT along with BBC, RTBF, EBU, MCB and the Red Bull Media House, and a spokesperson for the Creative KIC of the European Institute of Innovation and Technology. He is also one of the instigators of STADIEM, the €5.8 million H2020 co-financed fund to support scaling pilots with top European startups and corporates in the media and content sector.

Sten holds a BA in Electronic Media (film and television production, communications) from Concordia University Estonia, MA in Interdisciplinary Information Studies from The University of Tokyo, and is currently finishing his PhD dissertation at the University of Tokyo on value creation in content and film markets. He has further educated himself in New Media & Communications (Jönköping University, Sweden), Creative Industries Management MA (Estonian Music Academy), and in classical Japanese literature and philosophy (Tallinn University, Estonia).

He also lectures up and coming film executives at the Baltic Film and Media School / Tallinn University, the Taipei Film Academy, Ties That Bind program (EAVE), the Israel Co-Pro Market, The NEXT Wave program of the DFFB Academy Berlin, the NIFF on Tour Program at CERN, and the Geneva Film Festival. He is an in-demand public speaker and moderator on international summits and conferences, including Kellogg School of Management / Twin, DLD Conferences, and many others.

Sten-Kristian Saluveer

Film and Media Innovation Strategist

Picture This is a one-day event dedicated to exploring the intersection of storytelling, technology, and visions for the future of filmmaking.

Picture This Conference

Margarita Grubina is at the forefront of shaping how emerging digital technologies intersect with national resilience. As Vice President of Business Growth at Respeecher, Margarita knows that ethical AI deployment is an extremely sought after trait in today's media landscape.

Vice President of Business Growth at Respeecher

PICTURE THIS: MARGARITA GRUBINA

Margarita Grubina has made a name for her self as a tough contracts negotiator, especially within B2B sales. Since starting out at Respeecher some three years ago, Grubina has achieved up to USD six figure deals, and she is an ardent  promoter of emerging technologies.

But her engagement also covers tapping into new market opportunities, as well as maintaining strong connections with clients. She combines her industry expertise with a forward-thinking approach, which ensures that Respeecher's offerings resonate with evolving market needs in the dynamic field of voice AI technology.

Respeecher is an Emmy-awarded Ukraine-based voice cloning technology, where Margarita Grubina is charged with the pivotal role of driving company growth through strategic market analysis and nurturing client relations. She has helped the company close high-value contracts, she has overseen strategic implementation of automation tools and effective management of third-party vendors.

But Margarita Grubina is also a seasoned keynote speaker and panel contributor on AI voices in entertainment, and she has been featured in Cannes, Vogue, Biennale and Google events among many others.

Margarita Grubina

Vice President of Business Growth, Respeecher

The year 2024 has witnessed both major Hollywood studios and A-list festival competition titles embracing AI, yet at the same time, the emerging AI industry has been plagued by revelations of questionable data scraping and voice cloning of talent of significant worldwide acclaim.

This mismatch between the potential and borderline is undoubtedly raising a question: how can AI be used in top-quality and primetime film, television, and creative productions safely, ethically, and transparently, powering creators, producers, and talents?

Margarita Grubina will present real-world cases of Respeecher's innovative work in film and TV, offering a behind-the-scenes look at the process details, ethics workflows, technical standards, and practical agreements with voice talents.

Margarita's session will thus provide a comprehensive understanding of the necessary steps for integrating AI voice technology into their projects, including the critical aspect of ethical use of talent's digital voices.

Sessions

Session 4: How to use AI in film safely, legally & ethically

More sessions

Fireside Chat: The state of film and entertainment ecosystems

Opening Keynote

Session 1: How independent directors and studios are powering creativity and business with AI & VP

Session 2: The new powertools and workflows for creation, direction, writing, and post production

Session 3: Wee wisdom, whopping wins: Ask me anything from Europe's virtual production power experts

Closing session: Nordic and European productions at the cutting edge

Networking drinks